Beauty Advices

Fitbit—now, by Google.

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Two years ago, we made the announcement that Fitbit was acquired by Google. 

Since then, some things have changed a little bit. You may have already noticed “by Google” popping up on packaging or on our latest TV campaign. We also rolled out new products and new experiences, including some exciting Google-specific features.

There are some things that haven’t changed. Like our mission to help everyone be healthier, which has been our motivation since Day 1. Our focus on bringing you the data, inspiration, and guidance you need to be more active, sleep better and manage stress. And our commitment to protecting your health information and keeping you in control of your data.

Now that our expertise in health and fitness is backed by Google’s innovation in AI, software, and hardware, we know there will be change in the future. Change that will make Fitbit the best it can be, to help you—and our entire community—become your best, too. 

There’s more to come. And we’re so excited about the future we’re building together. For now, here’s the latest: 

A Fitbit that’s even more helpful. 

At Google, it’s not about making things just to make them. It’s about making things that truly help. So, we’ve doubled down on our focus to deliver things that we believe will empower you to achieve your health and fitness goals. That means products that are easier to use, experiences that are more personalized, and features that are more motivating. It means casting Fitbit app workouts onto your Chromecast-enabled TV, where you can see your progress on the big screen. And it means that soon you’ll be able to get directions on your watch with Google Maps or swipe your wrist at stores to check out with Google Pay.* 

A Fitbit that reaches even more people. 

Since the beginning, we’ve been on a journey to democratize health and fitness—to make it more accessible and approachable to everyone. That accessibility is even more real with Google. 

As we move into the future, Fitbit will be available on more devices, including connected home devices, TVs, and phones. So no matter where you are, Fitbit is in reach. And because accessibility is also about affordability, one of our key focus areas is continuing to develop high-quality wearables that cost less—like Inspire 3, which we launched in August. 

A Fitbit that does even more for your health.  

As we develop our future products and services, we’re approaching things differently, adapting and evolving to ensure we’re delivering real health outcomes for millions—even billions—of people. 

We’re continuing to drive research around new sensors and experiences, and are using Google’s work on artificial intelligence and leading technologies to develop more advanced features that can help with serious health conditions. In May we rolled out Irregular Heart Rhythm Notifications that can help detect early signs of aFib, and more than two million people have already enrolled in the feature.** And now that we’re combining our machine learning with Google’s, we’re able to do even more—like delivering Fitbit’s most accurate heart rate tracking yet on the new Pixel Watch.

For these reasons and more, Fitbit and Google are better together. And we’re just scratching the surface of the health and wellness experiences we can bring to the world. Whether you’ve been with us since the beginning or joining us for the first time: thank you. We’re honored to be on the journey with you. 

*Google Maps and Google Wallet coming soon. Phone must be nearby to use Google Maps. Google wallet bank availability varies by region.

**Only available in select countries and with select Fitbit products; not intended for use by people under 22 years old or with known atrial fibrillation.

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